What we’ve done &
What they’ve said

 

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Extend Trust: The best way to engage employees for social recruiting

Charter

⏩ hiring for hard-to-fill technology roles at a VERY large, VERY un-sexy retailer

Key Innovations

💡 Advocated for creating a segment-specific employer brand that showcased current employees 💡 Insisted on a carrot-only approach to employee engagement

The BRNDSTRM Impact

🎯 245% increase in employee advocacy online 🎯 Increased direct company mentions by employees 300% 🎯 Up-leveld employees' online presence by driving adoption of best practices 450% 🎯 Not a single one of the executives' fears came true.

Do or Die: Overhauling strategy for a recruiting tech start up

Charter

Depending on who you asked, either ⏩ sales, ⬇️ marketing spend, coach the Chief Product Officer, or reduce daily chaos

Key Innovations

💡 Refined the Buyer Personas & brought discipline to sales 💡 Drafted a value-based customer dashboard 💡 Re-wrote the pitch deck 💡 Briefed analysis 💡 Transitioned marketing to ABM 💡 Coached the Chief Product Officer 🛟

The BRNDSTRM Impact

🎯 Reduced annualized marketing expense $400k, 🎯 Lowered CAC 🎯 Completely eliminated the product development backlog

More for their Money: Improving value delivery for a $1B payroll/HRIS provider

Charter

⬆️ customer value & ⬇️ Customer Support costs

Key Innovations

💡Developed new user adoption metrics to better understand the customer experience 💡 Created cross-functional teams with Support, Product, Mktg, L&D, & Acct Mgmt) to execute 💡 Ideated & implemented an all-new service delivery channel

The BRNDSTRM Impact

A simple spreadsheet that we created to consolidate feedback, notes, and insights from across multiple BRNDSTRM roll-out sessions quickly replaced the company’s existing (and more complicated) customer intelligence repository.

improve hiring tech talent—despite intense competition

Situation

The world’s largest store was struggling to compete for tech talent with smaller online competitor with an unbeatably sexy reputation. Complicating matters was internal resistance to implementing much-needed updates to recruiting tools.

The BRNDSTRM Impact

An analysis quickly revealed that leadership was overestimating the risk losing employees while simultaneously underestimating the potential benefits of newly proposed options. BRNDSTRM helped reframe the conversation, providing an alternative interpretation of existing data that unlocked progress and helped jump-start technical recruiting.

The Rainbow After the STRM

Drawing out the individual stories from its top innovators—people solving problems on an unprecedented (and genuinely eye-popping) scale helped the company compete for talent more efficiently.

What others have said

“Jason’s understanding of how TA and HR sits in a changed world means he is quickly seen as the engaging expert in the room with clients and colleagues alike – that this is done with a humble and very personable approach has consistently delivered a great experience to all stakeholders.

What is truly impressive about Jason is how he stays at the bleeding edge of new technology, tools and capabilities while being able to relate these to the real opportunities and challenges organizations and humans face today and tomorrow.”


- Matt Jones | Chief Product Officer, Cielo
“I enlisted Jason Seiden's expertise to propel the growth of my recruiting tech company. Despite our challenges – being relatively unknown, underfunded, and understaffed – Jason's market analysis identified winning opportunities within our means. He swiftly devised a change strategy, aligning our marketing, sales, and product teams to seize these opportunities. His work not only clarified investor discussions but also brought focus and direction to our endeavors.

What stood out most was Jason's transparent, proactive, and direct communication style. Amidst change and potential conflicts, I could always trust him to prioritize the company's interests above all else. From a CEO's standpoint, this attribute was invaluable.”


- Matt Baxter | CEO, Wedge
“Jason is not only one of the smartest and most perceptive people in the HR Technology space, he's also one of the most effective at translating really complex and sometimes obtuse concepts into compelling content, amazing writing and interesting perspectives & insights that are actually actionable.

Jason is the rare person who not only "gets it," but also gets how to convey his insane experience and expertise into relevant campaigns and content marketing that creates engagement and advances the conversation.”

- Matt Charney | Editor-in-Chief, Recruiter.com

When I have an idea stuck in my head, and need to make sure it is gets formulated perfectly, or that I just can't get out right, I turn to Jason. He's a mind-reader. He helps me articulate what I'm thinking and turn it into a reality that others can understand, too. And, he does it FAST... And... he has a way of doing all of this while making you feel great about the results!

- Jeremy Stolberg | Advantage Management

Jason can articulate all of the brilliant ideas he envisions, clearly documenting them for others to be inspired by.

- Ben Prawer, SHRM-CP | Camp

Passion, kindness, resilience, intelligence, and a huge heart. Jason is a class act who makes those around him better. His ability to execute sets him apart. He's the real deal.

- Lars Schmidt | Redefining HR Accelerator

He brings a level of creativity and intelligence that helps people quickly understand what's true and important to make the right decisions.

- Sarah White | Aspect 43

Jason is a master communicator and storyteller. As a marketing executive, entrepreneur, and writer, he understands and connects with his audience. He condenses complex concepts and ideas into actionable and clear words that are not just understood by but also resonate with his audience. He consistently demonstrates high proficiency levels across topics ranging from business and marketing strategy to technology adoption to individual self-awareness and psychology. Above all, he's a generous and thoughtful person, which comes out in all of his work.

- George Larocque | WorkTech by LAROCQUE, LLC (formerly HRWins)

Jason is one of the best writers I've ever read. He constantly challenges me with his ideas. To think differently, to ponder what I already believe, and inspires me to advance my leadership journey. He's less fluff and more real shit, which is a lost art in today's world.

- Tim Sackett, SPHR, SCP | HRU Technical Resources

Developing our Employer Brand was tedious, expensive and a bit exhausting. Then the fun began. I met Jason and knew pretty quickly that he could help us breathe life into our in-depth and lengthy concept. Through his insights, vision and influence we easily engaged our employees with messaging that was instinctive and authentic. Best yet, our Employer Brand work is self-sustaining -- resonating so well with our employees that hundreds of them are self-appointed ambassadors! Thank goodness I had Jason's help to make something good, fantastic!

- Bobbi Herrington | Herrington

Jason is a masterful communicator who works to identify the right idea and then helps craft impactful words to bring that idea to life. He is easy to work with, engaging and fun!

- Bonnie Duncan Tinder | Raven Intel

Jason took a subject that had been done to death (career development), and found a way to make it fun, interesting, and accessible‚ because that's what he does. Hey, Seiden, when do we get your next book?!

- Justin Branch | Greenleaf Book Group

Having worked on projects involving the complex task of aligning business strategy to the people strategy, Jason was particularly great at framing what I'm thinking with insight and with clarity.

- Marc Wenzel | Modern Hire

As an advisor, Jason has helped us in inimitable ways, always providing clarity and accountability. But at end of the day, his true superpower is finding the right words to move a situation forward and to motivate others to take action.

- Miki Johnson | Job Portraits

Jason is able to see what you're trying to say and can help you say it better. He's a great writer and thinker, capable of translating complex ideas into accessible descriptions.

- Craig Fisher | TalentNet Media

If you're looking for positioning, messaging + writing help - Jason is the person you should be talking to, full stop!

- Ablorde Ashigbi | 4Degrees

During the last 5 years I've had the privilege of getting to know Jason. His candid insight on business drivers and levers that I couldn't see within my own business and thought-process has evolved into some pivotal direction I needed to hear. I feel Jason is one of our true "futurist" within the workforce space.

- Bryan Wempen | NextGen Healthcare

He's excellent at distilling complex information into easy to understand, relevant pieces. I am constantly impressed with Jason and I learn something each time I speak with him.

- Allen Morgenstern | Surprise Attack Press

His message helped foster a more productive environment and was clearly tied to our group's productivity gains this past year.

- Brian Campbell | CDW

Jason's perspective on Leadership is truly both refreshing and intellectual. He is able to look at challenges from a unique perspective to help solve issues with greater clarity and speed. I highly recommend spending an hour with Jason...as you will want more!

- Erik Rosenstrauch | FUEL Partnerships

I highly respect and whole-heartedly recommend Jason--his integrity, compassion, understanding, and intelligence are unparalled.

- Holly Sedlacek | Janus Henderson Investors, EMEA

His style is clear, motivating and to the point. I loved his story telling and his ability to capure the moment. Jason also brought the audiance into his presence and captivated us by his words and style. I am looking forward to getting to know Jason more and introducing him to many people who I think he will be able to move foreward in a very positve way.

- Chad Coe | Mastermind Connections

He has earned the respect and adulation of our audience at each of our events. As a speaker, he invokes introspection with tongue and cheek humor - truly moving audiences. As an author, he shifts perspectives and enlightens. And as a partner, he motivates, encourages and gives freely.

- Patrick Iwanicki | Weedmaps

He has an ability to truly connect with his clients—understanding and communicating with them their best attributes and those that will take them to the next level of career enhancement. From that positive reinforcement, together we were able to make some truly critical modifications and the results have been noticed among my peers, superiors and clients. Jason's role was that of a partner in helping me achieve my goals and his follow-up and follow-thru has been tremendous.

- Rachael Weiss | Union County Macaroni Kid

Working with Jason was one of the best choices I have made in my career. I was at a fork in the road with many difficult choices to make and many situations to assess. Jasons guidance was absolutely crucial in navigating my way through this time. His advice helped me to see my choices realistically and clearly, not to mention connecting with my own needs and expectations. In the end, I came to the absolute right choice for me, I didn't sacrifice a thing and I am extremely happy with where I am. Thank you Jason, you will be hearing from again.

- Erin Gutierrez | Chicago Waldorf School

His style is clear, motivating and to the point. I loved his story telling and his ability to capure the moment. Jason also brought the audiance into his presence and captivated us by his words and style. I am looking forward to getting to know Jason more and introducing him to many people who I think he will be able to move foreward in a very positve way.

- Alan Merschman | Merschman Properties LLC

If he gets passionate about your product...look out.

- Josh Schwede | exaqueo

Without a doubt, the best decision I made as an event organizer was asking Jason to lead the panel discussion... He not only facilitated an informative and entertaining program, but put on a clinic on how to moderate an event... What makes Jason unique as a moderator is the way he takes the panel discussion beyond the typical format and expected subject matter. He had the audience vigorously taking notes and tweeting questions on a Friday evening of a holiday weekend! It was a pleasure working with Jason, who was generous with his time and input leading up to, and on the day of, the event.

- Ross Brand | Livestream Universe

Jason reaches his audience in a way that is unlike any I have seen. Speaking truth and wisdom, he has a truly innovative approach to encouraging people to make life choices that are in concert with their values, passions, and aspirations. His expertise is grounded in communication, executive coaching, business development, and social media. I highly recommend Jason as a speaker and consultant.

- Aspasia Apostolakis Miller | Northwestern University

He seems to be able to connect to people on a whole other level, turn ordinary ideas upside down, and really make people think. His ideas encourage and almost demand action on the part of the audience! I look forward to working with him again in the future.

- Monika Demel | Business Coaching + Consulting

What others have said

I found Jason to have a very helpful ability to quickly see right past the issue we would be struggling with to its underlying cause, and would refocus the team to solve that.
— Jennifer Spiewak | UKG (Ultimate Kronos Group)
Jason has a knack for reframing ideas; I believe this super power begins with active listening. I can always count on him to help me think through an idea and create messaging appropriate for the target audience.
— Dina Medeiros | Activision Blizzard
Jason is not only one of the smartest and most perceptive people in the HR Technology space, he’s also one of the most effective at translating really complex and sometimes obtuse concepts into compelling content, amazing writing and interesting perspectives & insights that are actually actionable.
— Matt Charney | SmartRecruiters
When I have an idea stuck in my head, and need to make sure it is gets formulated perfectly, or that I just can’t get out right, I turn to Jason. He’s a mind-reader. He helps me articulate what I’m thinking and turn it into a reality that others can understand, too. And, he does it FAST... And... he has a way of doing all of this while making you feel great about the results!
— Jeremy Stolberg | Advantage Management
Jason can articulate all of the brilliant ideas he envisions, clearly documenting them for others to be inspired by.
— Ben Prawer, SHRM-CP | Camp
Passion, kindness, resilience, intelligence, and a huge heart. Jason is a class act who makes those around him better. His ability to execute sets him apart. He’s the real deal.
— Lars Schmidt | Redefining HR Accelerator
He brings a level of creativity and intelligence that helps people quickly understand what’s true and important to make the right decisions.
— Sarah White | Aspect 43
Jason is a master communicator and storyteller. As a marketing executive, entrepreneur, and writer, he understands and connects with his audience. He condenses complex concepts and ideas into actionable and clear words that are not just understood by but also resonate with his audience. He consistently demonstrates high proficiency levels across topics ranging from business and marketing strategy to technology adoption to individual self-awareness and psychology. Above all, he’s a generous and thoughtful person, which comes out in all of his work.
— George Larocque | WorkTech by LAROCQUE, LLC (formerly HRWins)
Jason is one of the best writers I’ve ever read. He constantly challenges me with his ideas. To think differently, to ponder what I already believe, and inspires me to advance my leadership journey. He’s less fluff and more real shit, which is a lost art in today’s world.
— Tim Sackett, SPHR, SCP | HRU Technical Resources
Developing our Employer Brand was tedious, expensive and a bit exhausting. Then the fun began. I met Jason and knew pretty quickly that he could help us breathe life into our in-depth and lengthy concept. Through his insights, vision and influence we easily engaged our employees with messaging that was instinctive and authentic. Best yet, our Employer Brand work is self-sustaining — resonating so well with our employees that hundreds of them are self-appointed ambassadors! Thank goodness I had Jason’s help to make something good, fantastic!
— Bobbi Herrington | Herrington
Jason is a masterful communicator who works to identify the right idea and then helps craft impactful words to bring that idea to life. He is easy to work with, engaging and fun!
— Bonnie Duncan Tinder | Raven Intel
Jason took a subject that had been done to death (career development), and found a way to make it fun, interesting, and accessible‚ because that’s what he does. Hey, Seiden, when do we get your next book?!
— Justin Branch | Greenleaf Book Group
Having worked on projects involving the complex task of aligning business strategy to the people strategy, Jason was particularly great at framing what I’m thinking with insight and with clarity.
— Marc Wenzel | Modern Hire
As an advisor, Jason has helped us in inimitable ways, always providing clarity and accountability. But at end of the day, his true superpower is finding the right words to move a situation forward and to motivate others to take action.
— Miki Johnson | Job Portraits
Jason is able to see what you’re trying to say and can help you say it better. He’s a great writer and thinker, capable of translating complex ideas into accessible descriptions.
— Craig Fisher | TalentNet Media
If you’re looking for positioning, messaging + writing help - Jason is the person you should be talking to, full stop!
— Ablorde Ashigbi | 4Degrees
During the last 5 years I’ve had the privilege of getting to know Jason. His candid insight on business drivers and levers that I couldn’t see within my own business and thought-process has evolved into some pivotal direction I needed to hear. I feel Jason is one of our true “futurist” within the workforce space.
— Bryan Wempen | NextGen Healthcare
He’s excellent at distilling complex information into easy to understand, relevant pieces. I am constantly impressed with Jason and I learn something each time I speak with him.
— Allen Morgenstern | Surprise Attack Press
His message helped foster a more productive environment and was clearly tied to our group’s productivity gains this past year.
— Brian Campbell | CDW
Jason’s perspective on Leadership is truly both refreshing and intellectual. He is able to look at challenges from a unique perspective to help solve issues with greater clarity and speed. I highly recommend spending an hour with Jason...as you will want more!
— Erik Rosenstrauch | FUEL Partnerships
I highly respect and whole-heartedly recommend Jason—his integrity, compassion, understanding, and intelligence are unparalled.
— Holly Sedlacek | Janus Henderson Investors, EMEA
His style is clear, motivating and to the point. I loved his story telling and his ability to capure the moment. Jason also brought the audiance into his presence and captivated us by his words and style. I am looking forward to getting to know Jason more and introducing him to many people who I think he will be able to move foreward in a very positve way.
— Chad Coe | Mastermind Connections
He has earned the respect and adulation of our audience at each of our events. As a speaker, he invokes introspection with tongue and cheek humor - truly moving audiences. As an author, he shifts perspectives and enlightens. And as a partner, he motivates, encourages and gives freely.
— Patrick Iwanicki | Weedmaps
He has an ability to truly connect with his clients—understanding and communicating with them their best attributes and those that will take them to the next level of career enhancement. From that positive reinforcement, together we were able to make some truly critical modifications and the results have been noticed among my peers, superiors and clients. Jason’s role was that of a partner in helping me achieve my goals and his follow-up and follow-thru has been tremendous.
— Rachael Weiss | Union County Macaroni Kid
Working with Jason was one of the best choices I have made in my career. I was at a fork in the road with many difficult choices to make and many situations to assess. Jasons guidance was absolutely crucial in navigating my way through this time. His advice helped me to see my choices realistically and clearly, not to mention connecting with my own needs and expectations. In the end, I came to the absolute right choice for me, I didn’t sacrifice a thing and I am extremely happy with where I am. Thank you Jason, you will be hearing from again.
— Erin Gutierrez | Chicago Waldorf School
Jason’s information was excellent and his delivery was perfect. The information will make a huge difference on my understanding of, and interaction with the “next generation” of consumers -business partners.
— Alan Merschman | Merschman Properties LLC
If he gets passionate about your product...look out.
— Josh Schwede | exaqueo
Without a doubt, the best decision I made as an event organizer was asking Jason to lead the panel discussion... He not only facilitated an informative and entertaining program, but put on a clinic on how to moderate an event... What makes Jason unique as a moderator is the way he takes the panel discussion beyond the typical format and expected subject matter. He had the audience vigorously taking notes and tweeting questions on a Friday evening of a holiday weekend! It was a pleasure working with Jason, who was generous with his time and input leading up to, and on the day of, the event.
— Ross Brand | Livestream Universe
Jason reaches his audience in a way that is unlike any I have seen. Speaking truth and wisdom, he has a truly innovative approach to encouraging people to make life choices that are in concert with their values, passions, and aspirations. His expertise is grounded in communication, executive coaching, business development, and social media. I highly recommend Jason as a speaker and consultant.
— Aspasia Apostolakis Miller | Northwestern University
He seems to be able to connect to people on a whole other level, turn ordinary ideas upside down, and really make people think. His ideas encourage and almost demand action on the part of the audience! I look forward to working with him again in the future.
— Monika Demel | Business Coaching + Consulting

GET STARTED

Book 15 minutes for a no-obligation discussion of your needs.
I’ll be upfront with you, and BRNDSTRM isn’t the right solution, I’ll tell you what is.

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